First up, Louis Vuitton announced a new monogram service; plus, Hunza G channels its ’80s heritage with an all-new gingham ...

Most of these are adorned with the LV monogram. It is one of the most profitable brands in the world with profit margins north of 30%. Louis Vuitton launched its first perfume in 70 years during ...

Personalisation has long been a part of the French House – after all, it launched as a business of special orders. In the ...

PARIS — When Takashi Murakami first joined forces with Louis Vuitton more than two decades ago, he got blowback for using the brand’s monogram motif in his paintings. Now the partnership that set the ...