Celebrating Pride with colorful displays of solidarity used to be a must. But amid the Trump crackdown on DEI and trans rights, support is waning.

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the ...

In addition to the Mammoth nickname, Utah also rolled out its new logos and jerseys. The Mammoth logo features the side ...

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed on its new name: the ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

IFC Films is rebranding to Independent Film Company with a new logo and a renamed parent, IFC Entertainment Group.

This article will delve into the 10 best bank logos that have significantly impacted the industry and ultimately left a lasting impression on consumers. The sheer volume of brand messages can ...

Not just fast fashion, not just dupes. The real, logo-ed luxury. Of course, this doesn't apply to any specific luxury brand, but thanks to TikTok and Weibo, Chinese factory workers are going viral for ...

Monday in golf belonged to Jordan Brand, a subsidiary of Nike that operates as its own apparel entity, which announced its return to the golf space. Its launch focused on the unveiling of the ...

Key takeaways Good logos are memorable, capturing consumer attention and remaining in their minds. Logos must represent brand values and objectives effectively to resonate with customers. Design ...

Pacers Sports and Entertainment unveiled the new brand and logo on Wednesday, April 16. The Boom are also getting a home: the Arena at Innovation Mile. It's being built off of 141st Street near Olio ...