A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

Instead of a four-color G logo, Google is starting to introduce a new rainbow gradient look, beginning with its iOS and ...

The updated "G" logo has a gradient effect now, which could be an attempt to better sync design with the company's AI ...

What does it take to rebrand a huge sports team? GQ finds out. Join design expert Justin Thomas Kay as we look at the ...

Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from ...

During the PGA Championship at Quail Hollow, some golfers sported the MLB logo, sparking curiosity. This unexpected crossover ...

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Why did Google change its logo?Nobody seems to know.Presumably the people at Google know, but they’re not telling.The last ...

The tech giant has settled a lawsuit accusing the company of fostering a “racially biased corporate culture” that denigrated ...

Whatever your view, it’s a big day for design geeks, as this is the first major update to the Google logo in almost a decade.

Google, the ubiquitous gateway to information, is subtly refreshing its iconic “G” logo, ushering in a new era for the ...

Google has updated its iconic logo for the first time in a decade. Eagle-eyed users have started to spot a subtle tweak to ...