Using a device called "Oz," the scientists were able to precisely target these cells, enabling the perception of a color never seen before. Study participants described "olo" as "a blue-green hue ...

The color, derived from activating only the M cones, is unlike anything seen before, but it cannot be replicated on current displays or VR technology. Humans perceive colours when light falls on ...

This type of stimulation does not naturally occur in everyday life, and the resulting perception was unlike anything the participants had seen before. The unique reaction in the brain created what ...

This pair of socks has never been seen on an NBA court before Saturday night, and it will reportedly be worn by all teams in the league starting next season. According to Nike's website ...

In a groundbreaking research, the scientists claim to have discovered a new colour that humans have never seen before. The findings of a research, published in the journal Science Advances on ...

Scientists in California claim to have discovered a new jaw-dropping color no human has ever seen before. The catch? You have to zap your eyes with laser pulses to see it. Five scientists at the ...

Researchers in the United States have used lasers and advanced tracking technology to enable five individuals to see a colour no human has ever seen before. The researchers have published details ...

The Conners will end its seven-season run with something that has never been seen on TV. The tease came from executive producer Bruce Helford, who told TV Insider that the 37-year on-and-off run ...

Princess Isabella turns 18 on 21 April and in honour of her upcoming milestone the Danish royal family shared a slew of never-before-seen photos of the Princess. As well as adorable baby photos ...

The colour, said to be a saturated shade of blue-green, cannot be seen by the naked eye without the help of stimulation A team of scientists claim to have discovered a new colour that no human has ...

“Olo looks like a blue-green color that is just the most saturated blue-green or teal that I’ve ever seen,” Ren Ng ... visible for seconds at a time before disappearing and then flashing ...