After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second ...

Storied British automaker Jaguar recently rebranded itself with a new logo featuring the letters of its name in a rounded and ...

The rebrand, which includes a new logo, is slated to launch Dec. 2 during the Miami Art Week, when the company will unveil a new electric GT model. But Jaguar Land Rover, a unit of India’s Tata ...

Jaguar is searching for a new advertising agency after the carmaker faced a public backlash over its controversial rebrand.

The company is parting ways with its advertising agency, Accenture Song, and is actively seeking new creative direction to ...

Reactions were, to put it mildly, mixed after Jaguar unleashed the media campaign that went along with its effort to rebrand ...

I don't necessarily love the new logo, but I'm also not foolish ... you have to admit Jaguar's controversial rebrand and marketing campaign might have actually worked.

After a very controversial rebranding campaign late last year, Jaguar is now looking for a new advertising agency as reported ...

The font, the new logo that replaces the growler ... My fear is not that Jaguar’s rebrand has ripped up, thrown away and destroyed a legacy, but that the strategic decision to bet the house ...

The rebrand spelled the end of the "leaper" Jaguar logo along with the whole tweed-lined, sniffy gentleman buyer profile while introducing weird pop-art ads with only models and no cars, a new ...

British carmaker Jaguar Land Rover is looking to replace its current advertising agency just a few months after the rebrand ...