Here's our full agenda for our GamesBeat Summit 2024 event on May 19-20 at the Marina del Rey Marriott in Los Angeles.

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Launched earlier this year, the eco-friendly, smart AC units form a key part of Dunn’s strategy to become a full-service, one ...

They handled logistics, inventory, field marketing and more. And did we mention selfies with celebs? It’s all in a day’s work ...

Gain insights into Brinker International's Q3 2025 earnings call. Explore Chili's strong sales growth, marketing wins, and raised fiscal guidance.

Scaling PPC across borders? Here’s how to streamline operations and keep campaigns performing across multiple markets.

Rebecca Kearey, Searchlight’s head of international marketing and distribution and business operations, said her studiio has been helped by being part of the Disney+ and Hulu platform.

To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix. The data indicates that ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

This marketing mix forms the core tactical toolbox for bringing positioning strategies and value propositions to life. Additional elements like people, processes, and physical environment expand the ...

Snapchat has evolved from a fun, temporary teen platform to a powerful brand marketing tool. With over 400 million daily ... more marketers to invest in Snapchat as part of their social mix. The key ...

Frank Nappo is charged in New Hampshire federal court with one count of conspiracy to commit wire fraud for allegedly helping lead a multi-defendant, fraudulent survey data operation several years ...