Adhip Ray, is the founder of WinSavvy, a digital marketing consultancy for startups and professional service providers.

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

Read about how agencies craft onboarding experiences that set employees up for long-term success, job satisfaction and higher ...

Take the next step in your small business journey with a plan for growth.

Keep it clear, compelling ... If you’re ready to invest in ads, Shopify makes that easier too: Use the Marketing tab to set up Google Ads, Facebook Ads, or email campaigns.

Enhance your ABM efforts with smarter data practices, precise targeting and full-funnel engagement. The post Is your ABM ...

Start with a small budget, set clear goals, and A/B test different Shorts to maximize effectiveness. Integrate Shorts into the overall marketing strategy by cross-promoting and coordinating with ...

Clear Street believes that as institutional Bitcoin adoption accelerates, Strategy’s ability to efficiently accumulate Bitcoin and increase per-share value will continue to set it apart from ...

A demand generation-driven approach to content marketing makes that possible—generating leads as well as capturing demand for your products, services, and solutions. 'This article explores a content ...

Roughly 60% of her followers are from a non-urban set-up ... urban influencer strategies that often use broad-based celebrity endorsements, rural influencer marketing hinges on micro and ...

The commerce aspect was subtle, but QuickBooks made it clear that its "doors are open" and it's there to provide support. Understanding and Adaptation Marketing strategies were not conceived with ...