Adhip Ray, is the founder of WinSavvy, a digital marketing consultancy for startups and professional service providers.

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Read about how agencies craft onboarding experiences that set employees up for long-term success, job satisfaction and higher ...

Take the next step in your small business journey with a plan for growth.

Keep it clear, compelling ... If you’re ready to invest in ads, Shopify makes that easier too: Use the Marketing tab to set up Google Ads, Facebook Ads, or email campaigns.

Enhance your ABM efforts with smarter data practices, precise targeting and full-funnel engagement. The post Is your ABM ...

A demand generation-driven approach to content marketing makes that possible—generating leads as well as capturing demand for your products, services, and solutions. 'This article explores a content ...

Roughly 60% of her followers are from a non-urban set-up ... urban influencer strategies that often use broad-based celebrity endorsements, rural influencer marketing hinges on micro and ...

When you base decisions on facts not guesses, your campaigns become more effective. Here are 9 ways to turn your data into ...

The commerce aspect was subtle, but QuickBooks made it clear that its "doors are open" and it's there to provide support. Understanding and Adaptation Marketing strategies were not conceived with ...

Discover the true cost of self-publishing a book in this detailed guide. Explore Amazon KDP, book publishing services, and ...

There are only four sustainable growth engines: performance marketing, virality, content, and sales. Most breakout companies ...