Adhip Ray, is the founder of WinSavvy, a digital marketing consultancy for startups and professional service providers.

Instead of aggressive marketing, BFSI players say they're investing more in existing customers; with spends becoming ...

Moderated by Julius Ramirez, SVP and GM, global product and partnerships at Doceree, the panel “Path to Marketing Mix Model (MMX) for Rewarding ROI” delved into how data, trust, content and evolving ...

Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping ...

An official reveal is just days away, but Slate Auto—a stealthy EV startup reportedly backed by Jeff Bezos—is already turning heads and raising eyebrows with one of the wildest marketing stunts in ...

Totem co-founder and CEO Carter Fowler explains how his company has racked up more than 150 million organic views in less than two years.

Here's how business leaders can use direct mail to drive stronger results with less waste. Refine Targeting With Better Data.

Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

Every organization that has installed a marketing mix modeling solution today wants to be more data-driven. Modern CMOs, ...

U.S. Health Secretary Robert F. Kennedy Jr. tours the Native Health Mesa Food Distribution Center in Mesa, Ariz., Tuesday, April 8, 2025. (AP Photo/Ross D. Franklin) CHANDLER, Ariz. (AP) — Health ...

Multi-channel marketing doesn’t mean you need to be an ... conversion and building customer loyalty. Using a broader mix of complementary channels also helps brands develop a story throughout ...

As noted by The Masters' website, the kid included non-alcoholic Azalea cocktail mix, Masters cups, coasters, a cocktail jigger and custom stirrers along with a set of instructions.