A balanced life combines concrete goals with the means of getting there, but it's easy to get derailed. Some of the common ...

Instead of aimlessly guessing how to plan their budgets for the year ahead, marketing teams can use data to guide their ...

Understanding where your products, services, and technologies fall in the life cycle can help you optimize growth and avoid being disrupted.

Small business owners are adapting fast, using old and new tech and channels to deepen customer relationships, boost ...

The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the organization as CEO. Thomas-Copeland will succeed Marla Kaplowitz, who is stepping ...

Brands are finding alternative ways to align with hyper-engaged festival-goers in 2025, via new destinations, smaller events ...

Vitamin B12, magnesium and iron – all available in patch form – are typically too large or water-soluble to cross the skin in meaningful amounts. If nutrients need to be injected or taken in high oral ...

PPC can be quick to activate and drive traffic within a new market. However, there are many factors involved to find success ...

As marketing mixes evolve, experimenting with audio and video ... Therefore, “leaving it out of the media mix is a huge miss”, she said, speaking at the Spotify Sparks event yesterday (1 May) ...

The Louisville Free Public Library's How-To Festival returns May 10 with over 50 free interactive sessions. The festival takes place at the Main Library from 10 a.m. to 3 p.m. Louisville residents ...

Here's the where and when Fort Myers baseball, once a team marred by racial tension, now in mix for Class 5A title ...

"We do celebrate Cinco de Mayo on the day every single ... "We're not limited to funk music or what they call Latin grooves but its a nice mix of rock, cumbias, we play some rancheras, we play ...