Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping ...

To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix. The data indicates that ...

Here's how business leaders can use direct mail to drive stronger results with less waste. Refine Targeting With Better Data.

Designed to empower brands of all sizes, Liquid Mix solution provides marketers with rapid, actionable insights to optimize marketing budgets like never before. “Marketing mix has always been ...

What are the key marketing priorities for Maruti Suzuki in 2025, and how do they align with evolving ... committed to leveraging a diverse media mix, spanning traditional channels and digital ...

Multi-channel marketing doesn’t mean you need to be an ... conversion and building customer loyalty. Using a broader mix of complementary channels also helps brands develop a story throughout ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

Your investment mix needs to be able to support your portfolio ... you don’t have the same time frame to make up losses as you do when you’re younger,” says Aaron Terwedo, ChFC®, ChSNC ...

Instead of aggressive marketing, BFSI players say they're investing more in existing customers; with spends becoming ...