The colors of an advisor's logo, branding and even the clothes they wear can have a surprising effect on the conversion rate ...

Google has refreshed its iconic ‘G’ logo with a new gradient design, making it the first major visual update in almost 10 ...

Explore how AI is transforming the legal and consulting sectors, and get your weekly dose of Big Tech scoops and insights.

Following a Bloomberg report detailing Apple services head Eddy Cue’s views that AI-powered search engines will ultimately ...

Kids today are bombarded with messages everywhere they look—TVs, tablets, smartphones, bus stops, and even their favorite ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Remco Evenepoel doesn’t just race in gold — now he rides it. Specialized just released a shimmering tribute to one of the ...

When it comes to new product development in the food and drink industry, Sarah Bazaraa – partner at solicitors firm Pannone ...

Oscar-winning movie theme composer Hans Zimmer has unveiled a sweeping score which ushers in a whole new world for the film ...

DuPont (NYSE: DD) today unveiled the branding of Qnity, the planned independent Electronics public company that will be created through the intended spin-off of its Electronics business*. As a ...

Bloodlines composer Tim Wynn… Not even Death can kill off a successful, entertaining franchise like Final Destination. A key component of that revitalization comes from the orchestra score courtesy of ...

UTC Inspired by the cross-training sneakers of the late ‘80s and early ‘90s, Coach’s Soho Sneakers check all the boxes of the ...