The famous Hollywood sign was dedicated. The Hollywood sign is an iconic piece of California culture. But when it was officially dedicated on July 13, 1923, it wasn't even supposed to last for ...

101 years ago today, a sign was erected in the California hills advertising a new housing project called “Hollywoodland.” Real estate developers Woodruff and Shoults advertised it as a ...

In fact, the Hollywood sign—which originally spelled out the word “Hollywoodland”—was actually put up as an ad to promote the burgeoning neighborhood. It was supposed to be temporary but ...