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HSBC is under growing pressure to explain its refusal to pay out the savings owed to people who fled Hong Kong to escape a ...

To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Learn about Alzheimer’s Society and Alzheimer Scotland strategic partnership with HSBC and the launch of the Dementia Matters campaign. 225,000 people will develop dementia this year; that’s one ...

HSBC said it needed to adjust its targets because ... the economy towards net zero," said Christophe Etienne from climate campaign group Reclaim Finance. Zahra Hdidou, a climate advisor at ...

HSBC with FTI Consulting, Grey and PHD developed a strategic global campaign that leveraged Kantar research to drive behaviour change among target audiences through a multi-channel campaign. The ...

HSBC reached out to Dru Chen who wrote and co-produced a unique song for the campaign with Leonard Soosay, one of Singapore’s leading music producers.

Multinational banking and financial services organisation HSBC married pop culture with finance to change brand perceptions by creating a digital art exhibition in Hong Kong. We’re long-term ...

Jevon Groves said Hong Kong’s disastrous start to their HSBC SVNS qualification campaign may have been the “reality check” his side required, as they attempt to join the elite of the sport.