A grand event was organised at Patanjali University in Haridwar on Tuesday to celebrate the birth anniversary of Guru Gobind Singh Ji.The event was organised under the aegis of the Guru Gobind ...

forcing advertisers to retain creativity over the course of an entire ad campaign (and not just in the first month) while tinkering with creative if it is not resonating as expected. Over 80% of ...

On the occasion of Hanuman Jayanti, Prime Minister Narendra Modi extended his best wishes to the nation via a post on X on Saturday. https://x.com/narendramodi/status ...

Creative needs to be creative. B2B ad campaigns have always faced more of a challenge to stand out than more fun, product-based B2C campaigns. Still, advertisers must feel emboldened to take big ...

According to Singh, transparency and consumer control—especially through robust consent management systems—have become non-negotiables for ad tech players. “Brands really need to be wary of ...

The creative on Snapchat has evolved a lot since those puking rainbow filters. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact with. The format, ...

Federal NDP Leader Jagmeet Singh urged Canadians on Friday to elect NDP MPs to hold the government to account. “[The Liberals] only deliver when New Democrats have had the power to make them ...

The actress took to Instagram to share a post featuring Alia Bhatt and Ranveer Singh’s latest advertisement, which pays tribute to the golden era of Bollywood. The ad sees the two stars grooving ...

A spec ad for KFC created entirely in AI has sparked a row over ethics and originality in advertising. Here, Olaf van Gerwen, founder of Chuck Studios, one of the companies whose work appears in the ...

Ranveer wins over Deepika in new ad after birth of their baby girl Deepika ... Deepika Padukone and Ranveer Singh decided to share screen space for the first time after the birth of their baby ...

“‘Two is more than one’ is beautifully simple, wonderfully silly, and the creative teams have had a lot of fun writing to it. You could argue twice as much fun.” ...