We count the number of online followers and likes on our social media posts, and we report numbers as evidence of PD success.

Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...

As a writer, I have these wild dreams of someday putting something on paper that people quote forever (or misquote forever).

The “it goes to 11” of marketing copy. This phrase always looks convincing— it's usually written in all caps at the top of ...

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If you want to scale, marketing is an investment and isn’t optional; the right partner makes every dollar count.

The Marvel Cinematic Universe is more than just superheroes in costumes or cities blowing up in the sky. What truly sticks ...

One of Buffett's most famous pieces of advice to those serious about long-term profit is to pick investments wisely and hold ...