Learn all about Life Events segments, how they let you target users experiencing major life transitions, implementation tips, ...

Meanwhile, Google has removed all the offending apps involved in the ad fraud campaign from its official store. Google Play Protect also warns users and disables already-downloaded malicious apps, ...

In today’s fast-paced digital world, having a solid marketing strategy is more important than ever. The Google ...

Optimizing your profile on the app store, including title, keywords, ratings and other ranking factors, to acquire new users and increase app installs. Creating social media ads and PPC campaigns, ...

Google's expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion ...

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library ...

Google Ads has updated the number of characters you can add for the Performance Max campaigns descriptions to all be 90 characters long. Previously, there was a short description of 60 characters ...

Customer acquisition cost reporting can be found in a new column in campaign reporting ... on your most valuable lapsed customers. Google Ads added a control for landing page images.

A major labor union launched a six-figure ad campaign on Tuesday featuring Tufts University Ph.D. student Rumeysa Ozturk decrying what it called an infringement on the First Amendment. The Service ...

The Republican State Leadership Committee (RSLC) and the Virginia House Republican Campaign Committee launched a new series of ads on Tuesday hitting state House Democrats over their record this ...

“Our 2024 progress highlights the increasing effectiveness of AI in identifying and blocking fraudulent attempts to enter our ecosystem,” said Alex Rodriguez, general manager—ads safety at Google, in ...