A few years ago, we asked whether brand mascots were still relevant. New research from Falcon Digital Marketing suggest they ...

“We wanted him to feel aspirational but also approachable, give him a little bit more heroic [feel], but also a touch of every man,” said Brawny Paper Towels brand director Amanda Earley. The CPG ...

From movies to toys, and product mascots, there are many famous fictional characters we know by certain names. It turns out, ...