At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of ...

In an agency landscape where data-driven insights and automation are integral, the essence of meaningful engagement still ...

As it aims to appeal to potential clients who may be taking a closer look at tapping into home equity, reverse mortgage lender Finance of America (FOA) has debuted a new marketing campaign in ...

Google is continuing its push to make creating polished presentations easier for everyone. Following up on the initial ...

Cola-owned brand iterates on its “Pause is Power” platform to prepare for major soccer events over the next four years.

Amid shifting consumer behaviors and emerging technologies, teams must embrace change and respond in real time to stay both ...

When someone says the word "agriculture," what comes to mind? Cows? Corn? Innovative marketing campaigns? That last item may not be your top-of-mind association, but the truth is that the agricultural ...

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BROOK JONES / FREE PRESS Incumbent Conservative candidate Marty Morantz (left) holds a large re-elect campaign sign with ... Kowalson said Morantz’s sign strategy is simply focused on name ...

When you base decisions on facts not guesses, your campaigns become more effective. Here are 9 ways to turn your data into ...