The sun is out, but so are the stars. After months of runways and red carpets dominated by the soft shade known as “butter ...

When the mercury rises, it’s time to turn up the heat with your wardrobe, too—and our favorite style icons, Shweta Tiwari, ...

For her Met Gala debut, Lively wore a black Ralph Lauren mermaid-style gown. The gown had black feathers on the bottom of the ...

No one puts baby (blue) in the corner—the soft shade is an airy and elegant alternative to your typical neutral.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Lemon accents and sunshine-coloured looks are everywhere this spring, and Primark is jumping on the trend. The retailer is ...

A stunning mini dress that'll work for any occasion your rom-com lifestyle calls for. From weddings to brunches with your ...

Spring is the season of trench coats, and it just so happens that the classic shade of beige works wonders with white jeans.

SHOPPERS are set for a frenzy over a new summer dress that has landed in Penneys – and it’s so flattering. The retailer is selling the ultimate mini dress to pack for your holiday ...

I have a graduation to attend this spring, and this dress from Kenneth Cole is perfect for the occasion. Not only does it ...

April is here, and our editors are shopping. We rounded up our 22 favorite products from the month ranging from fashion and ...

Ultra-smart airflow tech. Salon-quality results at home. The one thing missing? A color that looks as good sitting on your vanity as your hair does after using it. The new Jasper Plum is rich ...