“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Top marketers discuss the fight for consumer attention, reaching Gen Z and building franchises at Variety Entertainment ...

Media conglomerate WPP is doubling down on bolstering its AI credibility among budget-challenged clients. CEO Mark Read ...

Creating fun and interesting TikTok content is, seemingly, easy, but building that large following is work. Specialized TikTok growth tools are exactly what brands need in this instance. The wealth of ...

Justin Timberlake hosted the star-studded 8AM invitational at Wynn Las Vegas, where celebs were gaming an 11-wood, a mystery ...

Variety's Entertainment Marketing Summit, presented by Deloitte, brought together the top marketing executives across film, ...

Might delivering the right message, in the right way, in the right place and at the right time, provide more impact than a ...

Top marketing chiefs discussed working with sibling streamers, trying to reach Gen Z and more on Thursday at Variety's ...

In an era dominated by AI automation, short-form virality, and ever-changing algorithms, one truth remains unshaken in ...

By promoting your brand through video, you can build deeper connections with your audience and succeed in today's highly ...

People’s attitudes toward health and wellness can be as diverse as their tastes in music, and for some, modern medicine ...

As digital marketing in the legal field changes ... This indicates it is not just looking at well-ranked content but also well-indexed, high-quality content. Lawyers can benefit by creating ...