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As the lines blur between digital and traditional media, creators are becoming the new power players in entertainment.
LinkedIn is going big on video, courting creators like "The Diary of a CEO" podcast host Steven Bartlett.
The convergence of AI, data mining, immersive technology and the creator economy is drastically changing the world sport ...
Integrating non-endemic advertiser rewards at various points in the customer journey is a highly effective retail media ...
Top marketers discuss the fight for consumer attention, reaching Gen Z and building franchises at Variety Entertainment ...
19h
South Africa Today on MSNAre Brands Wasting Millions on Content? The Importance of Intent in MarketingIn today’s hyper-digital world, content is everywhere. Brands are producing more than ever before—videos, blogs, reels, ...
Media conglomerate WPP is doubling down on bolstering its AI credibility among budget-challenged clients. CEO Mark Read ...
Insights from media expert Mario Garcia on preserving the 'scent of the human' in storytelling, journalism, and innovation.
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