Like it or not, the button has served as a creative catalyst, a dopamine delivery system and an emotional battering ram. It ...

“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...

Meta CEO Mark Zuckerberg laid out his vision for a black-box, end-to-end AI advertising product during a fireside at Stripe's ...

The team at Meta has been testing out AI-generated ads for a few years now. But will their strategy lead to a massive shift ...

In today’s competitive digital landscape, marketers are constantly seeking efficient ways to scale their advertising efforts. Many businesses choose to buy Facebook Ads accounts as a strategic ...

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle ...

“But in general, we’re going to get to a point where you’re a business, you come to us, you tell us what your objective is ... of the category of advertising.” Now presumably he’s only referring to ...

Zuck’s vision for infinite creative would wipe out the way the whole ad stack works ... you tell us what your objective is, you connect to your bank account, you don’t need any creative ...

Meta teased new ad optimization offerings as it touted solid Q1 results. It also hyped its AI agents and its launch of a ...

Meta said ad impressions delivered across its family of apps during Q1 rose 5% from a year ago, while the average estimate of two analysts surveyed by FactSet was 4.6%. Growth was led by the 9% ...

Financial Times columnist Martin Wolf has written about his frustration that multiple Facebook and Instagram accounts have been set up purporting to be run by him promoting WhatsApp-based investment ...

Instead, these ads are believed to be attempts to gather personal information or steer unsuspecting users into marketing calls where they could be targeted by spammers. Meta, the parent company of ...