Billie, a personal care company, launched an innovative marketing campaign in Manhattan for its Coco Villa deodorant. Massive ...

One example of a classic big idea that combines an ... to integrate this big-idea approach in your social media content. How Do I Write a Killer Social Media Campaign? If this kind of creative ...

Politicians are on the campaign trail in real life and online. Can they win their way to parliament, one piece of Gen Z slang ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Political commentators Justin Ling, Riley Yesno and Robyn Urback discuss the role social media and non-traditional media ...

Social media PR campaigns are a great way to build a relationship ... Your message must contain the following sections. For Example if you are introducing a new product, first tell about the ...

In a country where over 85 million people are on social media and mobile-first behaviors ... shape voter perceptions. Take, for example, how community management plays a quiet but powerful role in ...

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness ...

Having a variety of ad concepts that speak to different audiences and needs is critical for staying relevant and driving results throughout the year.

In today’s digital-first world, locally serviced businesses face an unprecedented blend of challenges and opportunities. Whether you’re a plumber, landscaper, home inspector, or any other service ...

The meme features the language “gamers don’t die, they respawn,” alluding to video game characters who return to life after dying. This makes light of Babchenko’s predicament and illustrates the use ...

Social media PR campaigns are a great way to build a relationship with ... What is your uniqueness that makes you different from your competitors? For Example if you are introducing a new product, ...