In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

If you've landed on this article, you're probably worried about your email marketing. Perhaps you're doing everything "right"—following best-practices, considering email deliverability, and creating ...

The global email application market is projected to grow at a CAGR of 11%, from USD 1.6 billion in 2025 to USD 4.7 billion in 2035. The increasing adoption of cloud-based email services is a major ...

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Carnegie Mellon University announced a dynamic and adaptable roadmap that will guide the university’s persistent pursuit of excellence.

Anna Russell talks to members of Everyone Hates Elon, a group whose guerrilla-marketing campaign has plastered London with fake Tesla advertisements, infiltrated a car showroom, and invited the ...

Includes but is not limited to, responsibilities under legislation, regulations or operational plans. It also means the responsibility to provide information that enable users to make informed ...

Every street corner, Molue ride, and vendor provides a live lesson in marketing, resilience, and the determination that fuels the city’s heartbeat. Lagos never sleeps; it keeps you awake ...

The theoretical foundation of water accounting is contained in the Water Accounting Conceptual Framework for the preparation and presentation of General Purpose Water Accounting Reports (WACF). The ...

Citations: Tybout, Alice M., John Hauser. 1981. A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation. Journal of Marketing. (3)82-101.