The ‘ESPN’ service is the sports network’s effort to deal with cord cutters and attract people who never subscribed to cable.

After much teasing and speculation, ESPN has finally unveiled the details of its new flagship streaming service. While the streamer long had the working title “Flagship,” the Disney-owned sports network revealed the platform, slated to launch in the fall, will be called something even simpler: ESPN.

Walt Disney Co. said its new sports streaming platform will be called ESPN, the same as its popular cable-TV channel, and cost $30 a month.