Even though DuPont's automotive paints, or "performance coating," division brought in 12.1 percent of the firm's 2010 revenue, the pretax operating-profit margin was only seven percent ...

DuPont, now known as Axalta Coating Systems, supported Gordon from the start of his career in 1993. Today, William Byron carries on that legacy with equally stunning paint designs for the #24.

In it, we learn that the aforementioned black paint from Ford had so much asphalt ... consumption and ‘planned obsolescence’” with DuPont’s invention of Duco that brought color to the ...