Beachgoers may notice a change on the iconic Pensacola Beach Sailfish sign. With the stars and stripes printed on the words, the sign now reads ‘Scenic Drive East ...

The Beach sailfish sign has greeted visitors to Beach and a "Scenic drive east along the Gulf of Mexico" for 64 years.

The Pensacola Beach sailfish sign has greeted visitors to Pensacola Beach and a "Scenic drive east along the Gulf of Mexico" ...

Commissioner Ashlee Hofberger says a design firm thought Innisfree Hotels' logo was government-owned and used it for the $1.6 ...

Florida Congressman Jimmy Patronis celebrated Wednesday after Pensacola Beach updated its sign welcoming travelers to read ...

PENSACOLA BEACH, Fla. (WEAR) — There's a new look to the historic Pensacola Beach sign. The sign no longer says "Gulf of Mexico," it now reads "Drive East Along Gulf of America." County ...

PENSACOLA, Fla. -- WEAR News has identified the victim of a Pensacola homicide. The mother of the victim confirmed his identity with us on Saturday. His body was found Friday in an empty field.

Owner Washington Prime Group said it is shedding its retail portfolio that includes University Town Plaza site, which has been a Pensacola shopping destination for more than 50 years, and about 70 ...