The Utah NHL Franchise has finalized plans for a new mascot and logo. The team will now move forward as the Utah Mammoth.

At long last, Utah’s NHL team has a name. Smith Entertainment Group revealed the new name and permanent identity of the ...

It's a pretty solid logo that won out in the end. 'Mammoth' is a cool name, and the mountain aspect of the mascot's crown ...

More than 10,000 years ago, the Mammoth roamed Utah with a roar, tusks up as fierce defenders of their herd as these 14-foot ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

The NY-based designer puts his elevated spin on the 1978-born signature sneaker of NBA legend Kareem Abdul-Jabbar.