At long last, Utah’s NHL team has a name. Smith Entertainment Group revealed the new name and permanent identity of the ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

The Pittsburgh Steelers, one of the most iconic teams in NFL history, may be introducing a fresh new look in the 2025 season. According to Andrew Lind of Sports Logo, the Steelers are among several ...

The Utah NHL Franchise has finalized plans for a new mascot and logo. The team will now move forward as the Utah Mammoth. The ...

It's a pretty solid logo that won out in the end. 'Mammoth' is a cool name, and the mountain aspect of the mascot's crown ...

Edmonton Oilers captain Connor McDavid's wife, Lauren, released a new Oilers-themed collection. The collection is part of her ...

Smith Entertainment Group announced Wednesday that “Utah Mammoth” is the official name of the team it acquired in April 2024.

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

More than 10,000 years ago, the Mammoth roamed Utah with a roar, tusks up as fierce defenders of their herd as these 14-foot ...

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed on its new name: the ...

Sara H. Jodka of Dickinson Wright PLLC discusses how the rise of AI Barbie offers a case study of what happens when pop ...