In 1982, the late founder of the Ogilvy & Mather advertising agency David Ogilvy issued a memo of 10 incredible writing tips to his staff. Known as "the father of advertising," Ogilvy made sure ...

This sort of clever subtlety is why David Ogilvy is revered as a marketing genius. The mark of a great marketing campaign is how long it runs, proving that it both works and stands the test of time.

Masters of Insight: When Marketing Art Meets Marketing Science – Adapted Excerpts of Winning Case Studies from the 2016 David Ogilvy Awards Beyond its mission to showcase the finest global thought ...