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Tesla has revamped the marketing of its Cybertruck, shifting from a high-tech image to promoting it as a practical, ...
This piece has been revised to incorporate supporting visuals. Tesla Inc. (NASDAQ:TSLA) has reportedly pivoted its marketing ...
Tesla has made moves to position the Cybertruck as a working man's vehicle. Goodbye, DeLorean — hello, Ford F-150.
The Cybertruck was supposed to be the future. When Tesla finally rolled it out in late 2023, it came with years of hype, a ...
Ahead of Tesla's earnings on Tuesday, Elon Musk is quietly rebranding the Cybertruck.
Alas, while the Cybertruck did come to market with a 'Wade Mode', it seems this isn't the Boat Mode we were promised. The ...
Take, for example, the hero image Tesla currently uses for the Cybertruck. It’s towing an Airstream trailer. That looks ...
Tesla, a big source of Musk’s wealth, bore the brunt of the public anger against him and his policies. Tesla’s stock dropped ...
In its latest pivot, Tesla is repositioning the Cybertruck as a rugged, functional workhorse—less Mars rover, more F-150. Gone are the “built for any planet” taglines and CGI moonscapes.