Tesla has revamped the marketing of its Cybertruck, shifting from a high-tech image to promoting it as a practical, ...

The Cybertruck was supposed to be the future. When Tesla finally rolled it out in late 2023, it came with years of hype, a ...

Alas, while the Cybertruck did come to market with a 'Wade Mode', it seems this isn't the Boat Mode we were promised. The ...

This is in stark contrast to the previous strategy, which showcased the Cybertruck as a futuristic vehicle with visuals of other planets like Mars. The report mentioned how the company has moved ...

This piece has been revised to incorporate supporting visuals. Tesla Inc. (NASDAQ:TSLA) has reportedly pivoted its marketing ...

Tesla, a big source of Musk’s wealth, bore the brunt of the public anger against him and his policies. Tesla’s stock dropped ...

Facing a dip in demand and a brand image impacted by its CEO's politics, Tesla has undertaken a subtle rebranding of its ...

Until recently, a glance at Tesla’s official page for the Cybertruck looked like Elon Musk’s vision board. There were images ...

In its latest pivot, Tesla is repositioning the Cybertruck as a rugged, functional workhorse—less Mars rover, more F-150. Gone are the “built for any planet” taglines and CGI moonscapes.

Now they need to take a more traditional route.' As recently as April 9, Tesla's website depicted the Cybertruck in a Mars-like landscape, calling it 'built for any planet' with a 'cabin as quiet ...