Agencies and consultants that work with brands say film projects have been canceled or put on hold because of tariff-related ...

While big marketers have long pushed Google for more transparency, they rely on its reach and lack alternatives, ad insiders ...

Few things in life are both cheaper and better, but for a long time, this was true of the chicken thigh. Its superiority was ...

Once built through bold mergers and global expansion, the Big Five ad networks have evolved from traditional agency ...

• Look for someone with a strategic mindset. Someone who understands the role of marketing within your business, rather than ...

H. Daniel Heist, assistant professor of public administration and nonprofit management at Brigham Young University, worked with his colleagues to interview 46 fundraisers last year for a recently ...

In a market where conditions are shifting rapidly, analytics isn’t a luxury: it’s your competitive edge.  By Alex Caffarini ...

As a result, an increasing number of advertisers are prioritising building CTV advertisement campaigns into their media ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Business advisory firm FTI Consulting (NYSE:FCN) in Q1 CY2025, with sales falling 3.3% year on year to $898.3 million. Its ...

The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.

Health care organizations working with marketers, independent sales representatives, advertising, and other consulting support to promote sales ...