The business world is highly competitive because many companies offer similar products and services. Businesses often wonder ...

Pejorative labels, like “surveillance advertising,” do "nothing to help us understand the practice,” says the FTC's ...

Live streams have rocketed from 126 million U.S. viewers in 2019 to 164 million in 2024 .

Apple and Meta were fined nearly a combined $800 million, and Apple was ordered to change aspects of its business model within 60 days.

Many advertising standards efforts gather digital dust thanks to competing interests. Here's how the industry can stop ...

Evolus' competitive edge includes a cash-pay model, strong digital marketing and loyalty programs. Click here to find out why ...

Dutch advertising self-regulator Stichting Reclame Code has partially upheld a complaint against My.Games regarding ...

Lauren Weinberg oversaw initiatives including a campaign that tried to appeal to millennial men through a partnership with ...

“This campaign is a perfect example of how powerful creative ... marketing and corporate web development. The Internet Advertising Competition (IAC) Awards, inaugurated in 1999, were designed ...

HP Inc. has agreed to pay a $4 million settlement to customers after being accused of “false advertising” of computers and ...

Local businesses in the U.S. must adopt strategic digital marketing approaches in 2025, focusing on local SEO to boost ...

In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...