Master all elements of a professional public relations campaign. Learn to write effectively in a variety of contexts. Understand the critical role public relations plays in shaping a brand's ...

The Change4Life team succeeded in communicating their message by choosing to promote the campaign via the communication channels (eg TV and radio) that they knew their target audience used.

Issues will be raised as to the critical analysis and the design of communication efforts in professional fields such as business corporations, NGOs, scientific professional bodies, health promotion, ...

In addition to more than doubling the fundraising efforts of former President Donald Trump, the Biden-Harris team says their totals beat those of Florida Governor Ron DeSantis "by more than 3:1.” The ...

R Rice & C Atkin, Public Communication Campaign, Sage, 2000; E Rogers, Diffusion of Innovation, Free Press, 1995. D Sperber & D Wilson, Relevance: Communication and Cognition, Cambridge, 1995. G ...