Created by branding agency Koto, Amazon's new global brand identity is shaped by its revitalised logo – the first new design ...

Huskies and their independent nature can sometimes resist commands like “come”, but sweet rewards like whipped cream bring ...

Produced by a host of talented artists, the unofficial alternative Superman movie posters show an eclectic range of ...

When designing your logo, avoid trendy elements that might look dated in a few years. Aim for a design that could last for decades. Fair question. Let me share a quick story. When I started Inkbot ...

How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

Outfit your kitchen with all the small appliances you need, and ditch the ones you don’t. Your kitchen should have the right tools. Welcome to A Guide to Gearing Up Your Kitchen, a series where ...

Brand logos become invaluable assets when crafted thoughtfully, building awareness and loyalty over years of clever use. However, a poorly executed logo can hamper a label's ability to resonate with ...

A good superhero needs a great logo. Done right, a superhero logo can become an instant icon and go on to become one of the world’s most recognised symbols, on a par with the best logos like the ...

The McDonald's 'golden arches' emblem is one of the most distinctive logos in the world. It has been used since 1961 - but people are only just learning the psychology behind the iconic colours ...

Doing what he does best, Bill Hammack, AKA The Engineer Guy, spends an enlightening 13 minutes explaining not only how two-liter plastic soda bottles are made, but also how their seemingly simple ...