Prime Day generally pinches profitability for merchants, Sundaram said, because there is so much discounting compared to a regular day. The average Amazon seller reaps about 15% to 20% of a sale as a ...

Trump's 145% tariffs on Chinese goods are forcing Amazon sellers to pull out of Prime Day 2025 or cut discounts, raising ...

Some third-party merchants who previously sold China-made goods during Amazon's premier July shopping event are sitting it ...

Participation in Prime Day is optional for Amazon vendors, but the e-commerce giant spends millions promoting the shopping ...

Some third-party Amazon merchants (AMZN) who previously sold China-made goods during Prime Day are sitting it out this year ...