At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

Combined, these actions should send Cadbury’s owner the clear message that it needs to exit Russia now. Decisive exits from ...

The new funding will directly alleviate financial burdens on educators by covering the costs associated with both new ...

Moderated by Julius Ramirez, SVP and GM, global product and partnerships at Doceree, the panel “Path to Marketing Mix Model (MMX) for Rewarding ROI” delved into how data, trust, content and evolving ...

To do so, the Suntory brand is building off of its 2024 marketing strategy while heavily featuring Jim ... on the success of the brand’s 2024 “People are Good For You” campaign. “It's a great ...

AI revolutionises marketing by accelerating processes without sacrificing quality. Generative and agentic AI enhance creativity and optimise campaigns, enabling deeper personalisation and efficiency.

Marketers are sitting on untapped martech ROI. Michael Nicolosi of Jellyfish explains that the problem isn’t that they lack ...

In today’s highly competitive business environment, small businesses in the UK face numerous challenges, from limited marketing budgets to the struggle of reaching the right audience. However, one ...

He credited studio marketing chiefs with steering big launch campaigns that worked ... The stakes for marketers have grown along with the budget — and the break-even targets — for studio ...

Expert Consumers has recognized Meta Business Suite and Meta Ads Manager among the top social media marketing tools for 2025.