At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

From leveraging content marketing to using AI to automate processes, these strategies can produce quality leads without the ...

CRM campaign, etc. 4. Step back and assess each budget. Does it align with your targets? Refinements are likely necessary, and marketing budgeting software is often used to help you do just that. This ...

Moderated by Julius Ramirez, SVP and GM, global product and partnerships at Doceree, the panel “Path to Marketing Mix Model (MMX) for Rewarding ROI” delved into how data, trust, content and evolving ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Creative quality has the potential to increase ROI by a multiplier of 12; the creative strategy can make a huge difference to a campaign’s success, regardless of budget ... core target audience and ...