Having worked extensively in brand strategy, consumer engagement, and multicultural marketing, I’ve seen firsthand how trust ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” ...

For LoveShackFancy, it’s another step in a long, deliberate strategy: growing the brand’s cultural presence by partnering ...

A strong cause can give your brand meaning beyond products or services — but aligning with that cause in a way that feels credible, not performative, takes more than good intentions. Consumers are ...

The discovery was first reported by Windows Central, which received details about the survey from a reader who shared the ...

The teaching and learning strategy is designed to encourage a critique of the social forces surrounding approaches to interpretation of building brand image. The teaching and learning methods will ...

The shingle, currently based at Netflix under an overall deal, has upped Alyssa Schimel to to a newly created role as VP of global content marketing, communications and talent strategy ...

Or that the difference between being forgotten and becoming a household name often comes down to a handful of critical branding decisions? In this guide, I will share the strategies that have helped ...

Success requires blending functional attributes with emotional and aspirational elements for impactful brand strategies. Brands like Apple and Patagonia exemplify effective implementation, integrating ...

SMM Action Plan The more targeted your SMM strategy is, the more effective it ... views an SMM post has); share of voice (how far a brand reaches in the online sphere); referrals (how a user ...