Agencies and consultants that work with brands say film projects have been canceled or put on hold because of tariff-related ...

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate ...

Working with an influencer or celebrity can help your brand reach its target audience, but it's crucial to protect your ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness truly means beyond just chasing eyeballs.

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

In today’s highly competitive business environment, small businesses in the UK face numerous challenges, from limited marketing budgets to the struggle of reaching the right audience. However, one ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Viant is undervalued with growing FCF and CTV tailwinds, yet faces pressure if rivals adjust pricing in a shifting ad ...

Zehnder Communications, a fully integrated advertising agency serving regional, national and global companies, unveiled its "We Are Z" brand refresh with the launch of a new logo and its website ...

Colgate-Palmolive maintained profitability despite inflation, with a 14.4% margin, and continued to invest in marketing and R ...