Apple introduced the 12-inch MacBook. The first model ever to feature an Apple logo that didn’t light up. And since then, the ...

Apple is one of the most iconic brands in the world, with an instantly recognizable logo, that’s included on almost every product they make. But one thing people have always wondered is why there’s a ...

but most of the time they feature the Apple logo more prominently. This latest offering is unique in taking a more subtle approach to Apple’s branding. Are you excited for the new Apple Store in ...

Proxy advisory firm Institutional Shareholder Services on Friday recommended that Apple shareholders vote against an investor ...

Steve Wozniak helped co-found Apple, but he stepped away 40 years ago today. Yet he has continued to have a huge influence in the tech world ever since.

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. To celebrate the upcoming Black History Month, Apple unveiled a new Black Unity ...

Apple’s AAPL-0.67%decrease; red down pointing triangle iPhone sales fell in the all-important December quarter, a sign that its artificial-intelligence software has yet to kick off a new cycle ...

By Tripp Mickle Tripp Mickle has been reporting on Apple since 2016. After Apple unveiled artificial intelligence features for iPhones last year, the company’s stock soared in anticipation that ...

The flagship New York City Apple store. Apple recorded top and bottom line records in the last three months of 2024, coming in almost exactly in line with analyst forecasts, according to FactSet ...

And you’ll see why 1984 won’t be like 1984. The screen then fades to black, and a rainbow Apple logo appears. When Steve Jobs first saw the ad in an internal meeting with Chiat/Day ...

Apple's board of directors recommended investors vote against a shareholder proposal to abolish the company's diversity, equity and inclusion (DEI) programs, according to a proxy filing from the ...

It's been a while since we've heard substantial rumors about the Apple Glasses, meaning the long-rumored augmented reality smart glasses are likely far away from launching. But while it's looking ...