For those who might be new to the concept, blind boxes are essentially mystery packages that contain a random item from a ...

Surprise boxes, also called blind boxes, are nothing new. They originated in Japan in the 1980s as small, surprise-filled ...

Fashion and beauty products can also benefit from the ‘mystery.’ More retailers outside the toy business should adopt blind boxes to boost sales, as mystery collectibles continue to capture the ...

Still, they are generous spenders on small toys that offer them emotional and social value. The blind box economy is based on the sale of products in packaging that hides the item’s appearance ...

Aggarwal adds that when purchasing a gift, the giver “wants to see happiness on [the receiver’s] face” as they open it.

McDonald’s outlets around the world recently released its highly anticipated Minecraft Movie Meal. The McDonald’s x Minecraft ...