Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

The most wholesome commercial of the day belongs to Pfizer, as a kid "knocks out" cancer and makes his return home. The ad, ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

It's cheating a little bit, but there were a trio of ads specifically focused on women playing sports. The best of the bunch ...

The stage is set for an all-out superstar showdown, and we’re not talking about the on-field action. With Super Bowl LIX ...

Watch all of the best 2025 Super Bowl commercials, including Big Game ads featuring Ben Affleck, Matt Damon, and more.

Doritos Super Bowl commercial titled "Abduction" was the winner of a contest for creators to create a spot for the big game.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.