Top marketers discuss the fight for consumer attention, reaching Gen Z and building franchises at Variety Entertainment ...

When Will Wright pitched The Sims to his bosses at his own company years ago, he couldn’t get anyone excited about it. It was a miracle it shipped, and then it became the foundation for a franchise ...

Nearly all successful franchises eventually reach a point where they're entrenched in their current way of doing business.

There’s a ‘not-so ordinary‘ competitor in the diner market that is set to bring its unique dining experience to communities nationwide. Billy’s Downtown Diner, a Lehigh Valley Pennsylvania-based ...

The sporting body has signed a deal with US-based company True North Sports Ventures (TNS) for the creation of a new ...