What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online ...

joking that the timing is "like Barbenheimer"--a reference to the simultaneous 2023 release of Barbie and Oppenheimer, which resulted in memes full of movie fans making time to watch both back-to ...

I think that’s a very dangerous ideology as well.” “Barbie,” “Oppenheimer” and their mega-marketing pop culture meme baby “Barbenheimer” generated a hype that brought Pitt students to the theater, ...

Barbie maker Mattel announced it is raising prices on some of its toys and "further reducing reliance on China-sourced products" as the company navigates a "volatile macro-economic environment and ...

Reporter Toymaker Mattel, the company behind Barbie dolls, announced Tuesday it will raise the price of some of its products in order to offset the additional costs from Donald Trump’s tariffs ...

Billie Eilish’s blend of jazz and electronic music diverges from the work of any pop star before her. Shaboozey combines ...