Collaborative AI acts as a thought partner to help you get your brain moving. By generating initial drafts, creative prompts, ...

The role of agentic AI has grown rapidly over the past several months as organizational leaders seek ways to accelerate AI ...

That’s the headline figure from the survey, which states “85% of respondents say AI will be essential to future success in ...

If marketers can’t prove impact, they can’t scale results. Yet attribution remains one of the most persistent challenges.

Metrics are critical for determining AI product performance. But where to begin? Here's a framework to apply across various use cases.

During a recent panel discussion, industry leaders revealed how they’re using the technology to engage staff and better ...

Artificial Intelligence is changing the way we work. But amid all the innovation and efficiency, are we overlooking one ...

Sustainability expert Jasmien Wynants and solicitor Judith Bussé have joined forces to combat greenwashing. They are doing so ...

As agencies push forward, the real differentiator won’t be whether they use AI but how seamlessly they embed it into their ...

Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing.

Data center customers and operators worry about their environmental impact, but few let the problem influence procurement ...

A reality where AI permeates all aspects of life is no longer a matter of if but when. According to the latest McKinsey The State of AI survey, organizations are increasingly redesigning workflows to ...