Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing.

As agencies push forward, the real differentiator won’t be whether they use AI but how seamlessly they embed it into their ...

Artificial Intelligence is changing the way we work. But amid all the innovation and efficiency, are we overlooking one ...

A reality where AI permeates all aspects of life is no longer a matter of if but when. According to the latest McKinsey The State of AI survey, organizations are increasingly redesigning workflows to ...

Data center customers and operators worry about their environmental impact, but few let the problem influence procurement ...

Accurate KOL data is essential for ensuring that commercial and medical teams reach the right healthcare professionals (HCPs) ...

ServiceNow CEO Bill McDermott reveals how the company avoided the DOGE impact, with its US public sector business growing over 30% year-over-year. Apple is facing scrutiny over its AI marketing.

Kalicube calls this the understandability-credibility-deliverability (UCD) model: In the B2B world, the impact ... AI becomes more common, the way people interact with information evolves. Instead of ...

Sustainability expert Jasmien Wynants and solicitor Judith Bussé have joined forces to combat greenwashing. They are doing so ...

Microsoft's Work Trend Index report reveals that 33% of leaders are considering workforce reductions, while 78% aim to hire ...

In recent weeks, a viral trend has emerged, where people use AI to create their own personalised barbie-like dolls, using ...

Experiential marketing isn't just back ... "It was a great event" counts as valid proof. AI-driven sentiment analysis, biometric tracking, and behavioral data are making it possible to measure ...