Search Advertising reaffirms itself as one of the most profitable and prioritized pillars of digital marketing ...

Creo Global's Jaimesha Patel dissects the powerful impact of women marketers across tech, finance, fashion, beauty, among ...

Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up ...

The Collegiate Advertising Awards is a national program designed to honor excellence in marketing and advertising specific to the field of higher education. This year’s entries were judged on ...

University's PR team recognized for bold campaigns in print, digital and outdoor efforts by national marketing panel ...

Admitad, a global technology company in the performance marketing space, is proud to announce the launch of its new business unit — OEM Advertising. This new division provides brands and app ...

According to Google, the cost of curbing marketing investment can be much greater than the immediate savings sought ...

Microsoft Advertising’s ecosystem, spanning LinkedIn, Outlook, Bing, Xbox, and more, empowers brands to deliver consistent, ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

Founded in April 1973 as R K SWAMY Advertising Associates, the firm has evolved into a full-service integrated marketing ...

Moms matter when it comes to retail marketing. Understanding the real household decision-makers, and how to reach them ...

The Burger King lawsuit is the latest false-advertising claim targeting fast-food chains.